Marketing reporting software · Meta and Google · built in Utrecht
Climent Ads reads Meta, Google Ads, GA4 and Search Console every day, and tells you what changed and what it would do about it. Nothing changes in a campaign until you sign it.
I built it because I run paid media for a living and could not buy it. Eight years inside ad accounts, €198,437 a month in managed spend (October 2026). The console runs on my own client accounts before anybody else’s.
Would you rather have us run the account? That is the agency.
What it reads
The numbers never agree across platforms, and reconciling them by hand is the job nobody's Monday has room for. This is the part to hand over first.
Campaigns, creatives and delivery, and what actually changed since last week.
Search terms, budgets and the change history nobody reads until something breaks.
Traffic and conversions, reconciled against what the ad platforms claim.
The organic side of the same question, so paid isn't judged in a vacuum.
How it works
Climent Ads Assistant is the platform I build and run. It connects to Meta and to the Google ecosystem: Google Ads, Google Analytics and Search Console. With the smallest set of permissions the job needs, and only for the accounts you point it at. Once a day it exports one closed day of performance data. That becomes the reporting, measurement and benchmarks I go through with clients.
Climent Ads Assistant works out what it would change and shows you first. It requests the minimum scopes the job needs, and nothing reaches your account until you approve it. There is no mode where it decides on its own and tells you afterwards.
Data is imported once per day (closed day) into private infrastructure I run. No continuous polling of your accounts, no surprise API usage.
Account identifiers are stored as internal references, access is operator-approved, and how the data is handled is written down in the privacy policy and the data-deletion process.
Plans go by how many clients you run: pricing.
Who runs it
There is no floor of juniors behind this. There is me, and the Claude agents I built to do the reading, the reporting and the checking. The same setup runs the agency and the software.
Clients
Expert Pericial, legal services: 104 leads at €6.73 on €699.44 of spend, cost per lead falling month after month while the quality of those leads went up. That is one account, and it is the one with figures we can stand behind rather than the biggest.
The other three said nothing with a number in it at all. After a while that stopped looking like a gap and started looking like the finding. What people notice is not the reporting, it is somebody actually reading the account. Their words:
There has been a substantial change in our work. We have had far more leads, they are doing a great job with our landing pages… very attentive and always extremely available.
He got deeply involved to help us get the best leads and to understand our product in depth, and what we wanted to say to our clients.
Someone who is on it, who has helped me through the whole process… I have increased my revenue and my number of clients. They explain every step to you.
Brands I work on. My own clients: El Destino de Nora, Kine à Domicile, Tisolve, Infi à Domicile, Mobanho, Oliver Services and Lombrices Vermicompostaje. Through iO Digital, for their clients: Kalkhoff, Gazelle, Klok Group, Neways, RECRON-HISWA, ReumaNL, 113.nl, TigerStop, Troostwijk and Zadkine. Through Client Connect: Nanotise, Reno Right Group and Your Local Roofers.
Built and run by Manuel Climent in Utrecht. Eight years inside ad accounts, €198,437 a month in managed spend (October 2026), and the mistakes that paid for this tool.
Straight answers
Both. Climent Ads is the software, for teams that run their own accounts. The agency is for people who would rather have us run them. I built the software because the client work showed me what was missing, and it runs on my own client accounts before anybody else’s. Each one stands on its own.
With the software, only what you sign. It reads, it reports, it works out what it would change, and then it waits for you: a campaign changes only through a proposal that a person signs in the product. That is a design decision, not a feature I have not built yet. The platform already knows how to target. What it does not know is your margin, your capacity, or which lead was worth having. If you hire the agency, we run the account, and every change we make goes through a sign-off in our console before it reaches it.
No, and the reverse is also true: you can self-host the console and never speak to me again. It is open source and it runs on your machine. What you are paying for when you hire the agency is the reading and the decisions, not access to a dashboard.
With the open-source demo: it runs on synthetic data, so nothing of yours gets connected. For your own accounts, email me what you run.
Contact
Email me. I read everything, and I answer myself.